Review Summary: LifeLock provides "identity insurance", so to speak, for $9 a month. And it's backed by a $1,000,000 guarantee.
Pros: Solid reputation as one of the pioneers in identity theft protection. Reasonable monthly fee. $1,000,000 guarantee.
Cons: No public record monitoring.
Rating:![]()
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Quick Stats for LifeLock
| Pricing | $9 a month or $99 per year (1 month free) |
| Fraud Alert Maintenance: | Yes - LifeLock automatically renews your fraud alerts with each of the bureaus every 90 days so you don't have to and so that you are always covered. |
| Recovery Guarantee: | Yes - $1,000,000 worth, effective on day one. LifeLock has paid out to customers several times already, so they have a history of honoring this guarantee. |
| Black Market Monitoring: | Yes - LifeLock scours black market websites for your personal information and takes appropriate action as necessary. |
| Address Change Monitoring: | Yes - LifeLock monitors national address databases for any changes in your address (often a red flag that someone may be attempting to redirect your mail, etc). |
| Public Record Monitoring: | No - not at this time. |
| Lost Wallet Recovry: | Yes - LifeLock will assist you in the case you lose your wallet, and help with cancelling accounts and recovering lost ID, etc. |
| Mailing List Removal: | Yes - LifeLock will automatically opt you out of mailing lists for new credit offers. |
| Free Credit Report: | Yes - LifeLock automatically gets you a free credit report every year. |
| Credit Monitoring: | No - not at this time. |
Likes:
Aggressive Attitude - LifeLock uses its CEO's social security number in advertising, to prove that their service works. Thus far, he has had no actual losses as a result.
Reasonable Price - $9 a month just isn't that bad for peace of mind.
Automation - LifeLock automates several tasks you could do yourself, but which would require reminders and vigilance to stay on top of things.
$1,000,000 Guarantee - how can you not like being guaranteed for a million bucks??
Dislikes:
Some features lacking - LifeLock has all the key services included in their offering, but are a bit behind a few of their competitors in overall features. I personally prefer a service that does something focused, and does it well, which makes this a very minor blemish for LifeLock.
Bottom Line:
LifeLock is a valuable service and well worth the small amount of money.


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